A big warm welcome to Alex & Brenda Photography as the newest member of the branding family here at Salty Anchor. I worked with this husband and wife duo to reestablish their brand from the ground up. With a beautiful photography portfolio, the challenge was mine to create a new look that represented their incredible talent for capturing images in such perfect detail.
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Imaginary Interviewer: Word has it that you are an outsourced brand designer and manager for some of your clients. What’s that?
Becky: It’s easiest to explain through an example. One of my clients puts together wedding expos all over the country. He has a lot of collateral material, both digital and print, things like postcards to send to potential exhibitors, ads, brochures, exhibitor guides, etc. But the previous designs were all over the place. Take one of his postcards as an example: it had lots of different fonts, a smattering of colors that didn’t connect with his logo and too many conflicting styles. Plus there was no consistency from piece to piece — a brand no-no.
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I worked with David Plouffe, owner of Clean52, to establish a new look and feel to his already successful custom cleaning company based in Newton. To this day, Clean52 had been thriving on word-of-mouth referrals. He felt it was time to invest in his marketing presence with a website, accompanied by some fresh new marketing materials.
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